You’ve probably experienced this:

You publish content that resonates.
You finally feel like you’re speaking to the right audience.
So you reach out.
The message is thoughtful, relevant, even valuable.
And still, no reply.

It’s not that the message is wrong.
It’s that it doesn’t stand on its own.
It lands without context,
without signal,
without a system behind it.

The word funnel gets used a lot.
But in practice, it means this:

1. Content (Top of Funnel)
Your content exists to filter attention.
Its job is not just to educate or get likes.
It needs to address a specific problem your audience already feels.
It builds familiarity and trust.
And it attracts the right kind of attention, people who are ready for a solution like yours.

2. Profile (Mid Funnel)
When someone clicks your profile, they are checking for proof.
Your profile has one job:

If your profile is vague, the trust breaks.
Your message loses authority.
Even if it’s written well, it feels disconnected.

3. The DM (Bottom of Funnel)
The DM is not the pitch. It is the continuation.
But that only works if the person already sees you as relevant.
That only happens when your signal is consistent across content and profile.

When this system is working,
you are not sending cold messages.
You are continuing warm conversations that already started publicly.

If your DMs look nothing like this, take a step back and reverse engineer the process.

Find the gap.

They try to fix the message.
Change the words. Use a new script.
But if your content and profile aren’t aligned,
your message lands flat.

LinkedIn is not a series of isolated tactics.
It is a daily system that builds signal, trust, and relevance.

When that works:

If you want to see where your funnel is currently leaking,
you can book a free audit of your profile and content here:

You might already have the right pieces.
They just need to be connected.